I help small business owners to creatively solutions to run their operation more efficiently so that you can target your intended market and have a consistent flow of income and most importantly a healthier work-life balance.
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A goal without a plan is just a wish!
Starting a business can be difficult. Running one, staying balanced and being profitable is even more challenging. If you start your business with a plan and strategic intentions, it will reduce the amount of bumps in the road. It will also help you to pivot faster in the event of an unforeseen circumstance.
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Remember, proper prior planning prevents poor performance.
Here is a checklist for you to make sure that you have everything that you need in order to start and/or continue running your business efficiently.
IT'S TIME TO STOP REINVENTING THE WHEEL.
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Most businesses fail within the first 3 years of starting because of lack of product/service diversification, poor marketing, keeping up with economical changes and staying on top of the ever changing needs of consumers. With that being said, most businesses do not see a profit until the third year of operation and successful businesses have been in operation for 10 years of more.
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As a business consultant, I simplify the approach to these challenges. I uncover your needs, identify your opportunities for growth, and help you create a plan for success.
If you're here it's because you're tired of feeling:
OVERWHELMED
Do you have a long list of ‘things to do’ but not enough time to do it?
We tend to have long to-do lists but struggle to accomplish them. As time goes on, the list gets longer and the time gets shorter.
UNSURE
Don’t know where to start? What to do next? How to make your business grow?
As business owners, we have big dreams and aspirations, but struggle with accomplishing them.
UNDERVALUED
One month, you’re super busy and the sales are flowing in, but the next month can be dry as the desert! I get it, entrepreneurship is a scary ride.
I’m here to take the guesswork out of building your business.
As a Business Consultant, I uncover your needs, identify your opportunities for growth, and help you plan for success.
WORK WITH ME
Continuous improvement is needed at all levels of business, whether you are just starting out or you are currently working running your business, its important to stay on top of the trends. Working with me will make that journey much easier. I will be with you every step of the way.
So let's take a look at how I can help!
01
Business and Financial Planning
Whether you are a new business or in the middle of rebranding, a business plan is the ultimate road map to success. A business plan is time consuming and tedious yet a mandatory so I will help you create strategies for your business' success. I will also help you develop a financial plan for consistent income.
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02
Brand Building
Your brand is what sets you apart from your competition. I will help you (re)define your brand to make sure its optimal to set you apart from your competition. Depending on your industry, we will also look at your image branding.
Content Creation Social Media is a detrimental part of your business but yet another tedious and time consuming one. Make sure you are maximizing the benefits of each platform that is beneficial to your business. I can help you creating content and posting for you.
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Pricing and Contracts
This is probably one of the most challenging aspects of one's business, knowing what to charge. First we will take a look at your brand, your experience and the market to determine your pricing. We will also create a promo calendar. Contracts are a essential part of your business and sets the expectation to your clients. I will help you write a contract to cover your butt!
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Meet Courtney
Business Lawyer
When I decided to hire someone to manage my office's Instagram page, I knew that someone HAD to be Sue. Sue has the energy your business needs when it comes to improving your social media presence. Prior to Sue, I was not posting due to finding it difficult to find the time. Sue is very hardworking, always surprising me with what she’s been thinking about and working on for our page.
Her creativity, combined with her knowledge of social media algorithms have been a benefit to our profile, increasing our reach to the entrepreneurs and investors looking for legal advice.
She is very professional, always updating me on important things and being accessible for questions. She has been trustworthy and always respective of any sensitive and confidential information, which is important in my profession.
Thank you Sue for all your work.
Courtney Fraser, LL.B
Owner of Fraser & Associates Legal Group
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It’s time you launch your business on your terms –
and feel empowered on this journey.
I'm Suseth Allen.
As a business owner for over 12 years, I have experienced the highs and lows that come with the territory. I know all about the Good, the Bad and the Ugly stages of being a business owner.
I took the big leap and left my comfortable well paying full-time job and take the courageous leap of faith and dedicate myself to my business full time. And boy, was it scary!
I was so busy being everything to my business, the accountant, the social media strategist, customer service, the manager and the employee PLUS I had two small children! It was a lot. I started to sacrifice my sleep, which led to me burning myself out and eventually mental health started to deteriorate. Which left me feeling overwhelmed and undervalued. ​
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It wasn't until I implemented key strategies in my business that I began to notice a major shift. It was then that I started to feel like myself again. I had better time management which gave me a better business- life balance.
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I know what it feels like to be a business owner and feel like you have to juggle it all. Over the years I have helped numerous business owners go from stressed and confused to thriving and confident. Let me show you the way.